Abstract
A leading brand in beauty and personal care in Brazil and Latin America, Natura combines science and nature in its products. Now, this connection extends to its new Sound Logo, inspired by the relationship between living beings and technology, created from natural elements of the Amazon.
Description
Natura is one of the most iconic and beloved Brazilian brands, with a strong presence across Latin America. Known for its sustainability efforts and deep connection to the Amazon rainforest, Natura has built its identity around respecting nature, people, and the planet. In recent years, the cosmetics and personal care market has become increasingly competitive, with new brands constantly emerging and technology evolving at a rapid pace.
At this moment in time, with rising concerns about climate change, deforestation, and the future of biodiversity, this work is a poetic yet impactful way to remind consumers that nature is alive—and worth listening to. It’s a sound branding initiative rooted in culture, science, and purpose, perfectly aligned with Natura’s mission and with the spirit of Latin America.
To maintain its distinctiveness, Natura needed to go beyond traditional messaging and find a new, powerful way to express its core values—especially its bond with the Amazon forest. This project was born from this need. By using innovative technology to capture the actual electrical pulses of trees and transform them into sound, Natura gave the forest a voice, creating a sensorial and emotional experience that goes far beyond product advertising.
ISA Entrant: Soundthinkers
Project Video
