Abstract

A fully produced original advertising song created for Moneyfarm’s “Love Your Money More” campaign, blending contemporary pop production with mariachi-inspired performances to transform a commercial soundtrack into an emotionally engaging standalone music experience.

Description

“ESTE AMOR” was created as an original song for Moneyfarm’s “Love Your Money More” campaign. Rather than functioning as traditional advertising background music, the project aimed to create a fully developed musical identity capable of emotionally carrying the narrative of the film while existing as a believable standalone track.

Inspired by the director’s surreal use of mariachi imagery and by classic romantic Latin references, the composition blends contemporary cinematic pop production with authentic mariachi-inspired instrumentation and live performances.

The objective was not parody or stylization, but the creation of a sophisticated and emotionally credible musical universe aligned with Moneyfarm’s premium positioning. The track follows the emotional arc of the campaign: beginning with a more intimate and restrained atmosphere reflecting financial anxiety and uncertainty, before gradually opening into a warmer, uplifting and emotionally expansive chorus as the protagonist’s perception changes.

Special attention was given to songwriting, vocal interpretation, arrangement and production detail in order to blur the boundary between branded communication and contemporary music production. The project was entirely written and produced specifically for the campaign, combining original lyrics, live musicians and cinematic sound design to create a memorable and recognizable audio identity.

ISA Entrant: Andrea Costantini