This is a presentation of Adrian North held at the Audio Branding Congress 2009.

The talk summarises the evidence from research psychologists concerning the impact of music at the point of sale. Specifically, the talk describes evidence showing that loud, fast music can speed up customers; that liked music causes customers to evaluate the premises more favourably on a variety of dimensions; that knowledge activated by music can prime selection of certain products and spending patterns; and that music can influence time perception. Music is an under-valued point-of-sale influence.