
In her podcast, Jodi Krangle interviews experts on a variety of topics, including sound design, music and health, audio branding, film music, voice and more — all revolving around the theme of the power of sound and music.
This episode’s guest Pavle Marinkovic, is a psychologist with a master’s degree in film scoring. He’s worked in a pioneering audio branding firm in Madrid and later in a market research company that used facial recognition software to scan and create emotional maps of different content, including music. Currently, he wears many hats: writer, researcher, audio branding consultant, music teacher, and violinist, and all these facets of sound are deeply intertwined in his daily work. He’s also the author of Sounds From Farm to Fork (And Back), where he talks about the impact sound and music can have on the food life cycle.
Part 1
Episode Summary
- Pavle’s early memories of sound and his work on Lacoste’s “Timeless” ad campaign.
- His research on the surprising sensory overlap between sound and taste.
- Pavle’s discussion of multi-sensory restaurant meals and sound-based treatments
Part 2
Episode Summary
- Sound’s impact on everything from plant growth to wastewater treatment.
- The multifaceted impact of sound and music on behavior and even our well-being.
- Pavle’s audio branding and consulting, and some of his upcoming projects.