
At the Audio Branding Congress 2011 in New York, Wilbert Hirsch of audio consulting group presented the case study Acoustic Branding in All Dimensions – UBS. This case was the winner of the first-ever Audio Branding Award. The winner was decided by a popular vote cast by the attendees of the Congress.
In the course of the audio branding process, the team….
- listened to people from 7 different countries to understand their psychological schemes of defined brand values.
- carried out a worldwide competitive review and benchmark analysis to be best prepared to develop the multiple-channel strategy covering all internal and external touch points.
- conducted global trainings of stakeholders to assure understanding and consistency.
- conceptually and technically developed an online sound database – encompassing 5 defined music styles with content of more than 400 branded titles.
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