ISD Team
11 Oct 2024


At the Audio Branding Congress 2011 in New York, Machine Head’s founder and Creative Director, Stephen Dewey, took us through the process of sculpting the sonic palette for the Verizon “Droid” advertising campaign. From the first agency call to the campaign’s most recent evolution, Dewey revealed the ins and outs of how the branded sound of one of the most successful advertising campaigns to date came to be.

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