Kai Bronner studied media economics and graduated with a diploma thesis about audio branding in 2004. Kai has conducted awarded studies on sound and crossmodal effects, e.g.,’The Sound of Citrus’. In 2007 and 2009, he became the editor and author of the first compilation books about Audio Branding. Since then, he published several books and articles about the topics of sound. In 2009, Kai founded with his fellows Cornelius Ringe and Rainer Hirt the Audio Branding Academy in Hamburg which organizes the International Sound Awards and runs the International Sound Directory as well as the Audio Branding Society.