The project for the LOTUS ELETRE, a vehicle from the GEELY group, involved creating a comprehensive sound design system that includes UX interface sounds, alerts, and the Acoustic Vehicle Alerting System (AVAS). This initiative aimed to integrate advanced sound elements into the vehicle’s design, reflecting LOTUS’s leap into the future of electric mobility. A participatory approach was employed, incorporating collaborative workshops and user testing to refine the auditory experience.
Key features
• Innovative Sound Design: Development of distinct interface sounds, alerts, and AVAS tailored for a modern electric driving experience.
• Participatory Method: Engaged in collaborative workshops and user testing to ensure the sounds enhance user experience and meet expectations.
• Optimal Sound Quality: Detailed technical mixing to ensure high-quality sound under real driving conditions.
• Future-Forward Ambition: Sounds are designed to embody LOTUS’s innovation in electric mobility, signaling a significant shift towards the future.
Target Audience
The primary audience for this project includes drivers of electric vehicles, automotive enthusiasts, and individuals interested in advanced technological innovations in mobility. The aim is to appeal to those seeking a sophisticated and immersive auditory experience in their electric vehicle.
Projet Goals
• Innovation: Introduce cutting-edge auditory features that enhance the electric driving experience.
• Quality: Deliver exceptional sound quality and performance.
• Design: Develop sound elements that are both functional and reflective of LOTUS’s forward-looking vision.
• User Experience: Ensure that all sound components contribute positively to the overall driving experience through iterative user feedback and testing.