How do the brand values: fresh, honorable, original, wholesome and peaceful sound?
Together with representatives from culture, politics and business, we got to the bottom of this question. What role does tradition play, how should the modern Allgäu sound and which typical sounds should be included? With the help of music experts, the insights gained were translated into musical parameters and tonal principles were defined.
Thus, it was possible to translate the brand values honorable, original, respectable, wholesome with the brand essence fresh into tones, sounds and melodies.