ISD Team
29 May 2024

In this project the audience will have a chance to see the sound branding case implemented in the Rio de Janeiro subway system – called MetrôRio. Agency ZannaSound defined, after an intense stage of study, the attributes of brand personality. So they applied the brand profile and strategy on authentic sound identity creation. It consists of a musical theme, sound logo, sound signals and the new Rio subway system voice.

It also include the first soundscape case in Brazil. The sound of birds and musical instruments typical of Rio were used in the stations. And one year after implementing the project, ZannaSound decided to measure Rio subway users’ perceptions and the results are surprising. A sample of 250 people were interviewed and the changed sounds and audible warnings were the second main change noticed. 

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