This is a presentation of Julian Treasure, held at the Audio Branding Congress 2009.

Content

• Sound: What is sound? Vibration – from quantum to cosmological. Properties of sound.
• Harmonics. Examples.

• Hearing and listening: Some facts about hearing.
• Development and capabilities. Examples.
• Definition of listening. Types of listening. Examples.
• Noise: Definition. Examples.

• Music: Definition. In time and space.
In society. Power – association and recognition. Use in commercial settings. Examples.
• Silence: Some words on silence and two minutes of it.

• BrandSound: Eight expressions of a brand in sound with examples.
• Soundscapes: Effects of retail and office soundscapes with examples. Examples of generative soundscapes.
• Sound tech: Demonstration of hypersonic loudspeaker and surface transducer. Cymatics.
• Sound futures: Voice and audio i/o for search on the Internet and for device control.
• The future of music. Generative sound.