In her podcast, Jodi Krangle interviews experts on a variety of topics, including sound design, music and health, audio branding, film music, voice and more — all revolving around the theme of the power of sound and music.
This episode’s guest is Steve Keller the Sonic Strategy Director for Studio Resonate, SiriusXM Media’s in-house, audio-first creative consultancy offering support to brands that advertise on the Pandora, SiriusXM, and Soundcloud platforms. He’s recognized as a leading authority on sonic strategy, blending art and science into award-winning creative content and sonic experiences for a variety of global agencies and brands. With a degree in psychology and business, and over thirty years of experience in the music and advertising industries, his research explores the ways music, sound, and voice influence our perception and behavior and his writing on the subject can be found in a very large list of publications.
Part 1
Episode Summary
- Steve’s childhood in West Virginia and Studio Resonate’s research on sonic diversity.
- How audio technology has historically excluded certain voices and accents.
- The breakthrough success of AI-generated audio and the legal challenges it can cause.
- Knowing what’s real and what isn’t in a world driven by AI content.
Part 2
Episode Summary
- Steve’s work with AI-driven research and unconventional uses for machine learning.
- How the pandemic, YouTube, and TikTok have changed the shape of music.
- What a human vs computer marketing test revealed about the emerging role of AI.
